Cirka to join as New Venue Presentation Partner as Racecourse gears up for it’s biggest summer of music yet
The new association will be on hand to ensure operational excellence as Newbury Racecourse embarks on their biggest ever summer.
With an existing client base including AFC Wimbledon, Harlequins Rugby Club and Saracens Rugby Club, Cirka has a proven track record in sports venues, events, education, and commercial sectors, combining transparency, smart data-driven reporting, and a customer-first mindset to deliver tailored solutions in daily operations and major event readiness.
Gus Mackay, Managing Director of Cirka UK, said, “We are proud to have partnered with Newbury Racecourse, one of the UK’s most prestigious racing venues. This collaboration strategically grows our year-round business in a new sector, adding to our existing rugby and football clients. Joining forces with Newbury Racecourse reflects our continued ambition to support prestigious venues and deliver outstanding experiences. We are looking forward to working with the team and being part of the exciting journey ahead.”
Shaun Hinds, Chief Executive Officer at Newbury Racecourse, commented: “We are pleased to have Cirka on board to ensure we are continuing to offer the best racegoer and visitor experience here at Newbury Racecourse for what is set to be our biggest summer of racing. As we continue to welcome a record number of racegoers and expand our conference and events operations, to have the experience of the team at Cirka by our side is a vital step.”
The new partnership comes as Newbury Racecourse gears up for its biggest ever summer of music.
Weatherbys Super Sprint Day is first up on Saturday 19th July with Sophie Ellis-Bextor and Ella Henderson performing live after racing before Visit Malta Hungerford Day arrives on Saturday 16th August with Clean Bandit taking to the stage after the afternoon’s racing. BRIT award winner James Bay then rounds out the ‘Party in the Paddock’ series as part of Dubai Duty Free International Weekend on Saturday 20th September.
What’s more, the three big Saturday racedays are complemented by the Racecourse’s first ever Friday music raceday on 16th August when Bjorn Again will delight racegoers live after racing.
